Adelaide Lala Tam

Eating designer Marije Vogelzang established the Dutch Institute of Food and Design. Together with Diana Wind and Joris Lohman, I am in the board of this generous platform that brings to the world of design the rich dimension of food and eating culture, habits, trends, etc. The online platform brings a wealth of opinions, insights, stories of food and eating designers from around the world. Also, the DIFD organizes each year the Future Food Design Award.

In 2018 Design Academy Eindhoven graduate Adelaide Lala Tam won the award for her project 0.9 Grams of Brass. Following her thorough design process, Adelaide took the only piece that is left over from the slaughter of a cow, the cartridge of the stun gun, and turns it into a mundane object, a paperclip. This paperclip can be taken from a vending machine, where it costs exactly the same as the cartridge and leaves us wondering, what is the value of life within the meat industry or for consumers? With her design, she won the audience award, as well as the jury prize.